India has always been a land of uncertainty and surprises for marketeers and product companies. It's mainly because of the diversity we possess.
Recently, we have witnessed something so surprising that it seems magical. Reliance JIO onboarded 100 million+ customers in 170 days (at a rate of half a million daily), an unprecedented customer acquisition the world has ever seen.
How they made it possible?
Execution is their secret, but we know for sure that it was all possible because of their network of partners and agents present across every nook and corner of India leveraging India Stack. Story of JIO shows us the power of reach and how it can be a game changer for businesses.
During our first venture, we were working with Biometrics & Aadhaar and the above story happened in 2016. We thought, is it possible for businesses to create a humongous network of partners to gain reach? No, it’s not, because it’s a costly affair. Then we got on to the mission of creating the largest last-mile network of partners of our own and providing it as a service to businesses to accomplish their goals through reach.
This is how we started and the network is growing as you read this!